Privacy Policy
Last updated · May 2026
NAIA respects your privacy. This Privacy Policy explains what personal information we collect when you visit naia.care, how we use it, who we share it with, and the rights you have over your data. By using this website, you agree to the practices described here.
Who we are
NAIA ("we", "us", "our") is a fashion-tech platform operated from the Netherlands. You can reach us at info@naia.care for any privacy-related questions.
What information we collect
When you visit naia.care, we may collect the following information:
- Email address — when you sign up for our waitlist or contact us.
- Usage data — pages you visit, time spent, device and browser type, referring URL. This information is collected automatically through analytics tools and is used in aggregated, anonymous form to improve the website.
- Cookies — small data files stored on your device. See our Cookie Policy for details.
Why we collect it
We use your information for the following purposes:
- To send you updates about NAIA when we launch and to respond to your questions.
- To analyze how our website is used so we can improve it.
- To track affiliate referrals to our retail partners (see our Affiliate Disclosure for details).
- To meet legal obligations under applicable law.
Legal basis for processing
We process your personal data based on (a) your consent (e.g., when you join the waitlist or accept cookies), (b) our legitimate interest to operate and improve our website, and (c) compliance with legal obligations under EU and Dutch law.
Who we share data with
We do not sell your personal data. We may share limited information with the following service providers, only as needed to operate our service:
- Email service providers (for sending waitlist updates).
- Analytics providers (for measuring website performance).
- Affiliate networks and partner retailers (for tracking referral clicks and purchases).
These providers are contractually required to handle your data securely and only for the purposes we specify.
How long we keep your data
We retain your information only for as long as necessary for the purposes described above, or as required by law. Waitlist email addresses are kept until you ask us to delete them or until the waitlist is closed.
Your rights
Under the General Data Protection Regulation (GDPR), you have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate data.
- Request deletion of your data.
- Object to or restrict processing of your data.
- Withdraw consent at any time.
- Lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) if you believe your rights have been violated.
To exercise any of these rights, contact us at info@naia.care.
Changes to this policy
We may update this Privacy Policy from time to time. The latest version will always be available on this page, with the updated date at the top.
Contact
Questions about this Privacy Policy? Contact us at info@naia.care.