Fashion shopping today is overwhelming. Millions of products live across thousands of online stores. Inspiration is everywhere — Pinterest, TikTok, Instagram — but the moment you try to recreate the look you love, you're met with hundreds of options and no clear answer.
NAIA exists to solve that moment. We're building the intelligent layer between inspiration and purchase: an AI-powered platform that helps you recreate the outfits you want, within the budget you have, across the brands you trust.
Our mission
To make fashion shopping faster, smarter, and less stressful — by helping people move from "I love this look" to "this is what I'm buying" with confidence.
How we're different
Most fashion platforms are built around volume. They show you everything and leave you to figure out the rest. NAIA is built around clarity. Instead of giving you hundreds of options, we surface the smartest few — the best overall match, the best price, the premium pick, and the best value alternative — and let you decide quickly.
We're not a store. We don't hold inventory. We connect you to the retailers that already carry the pieces you want, and earn a small commission when you buy. Our recommendations are based on style match, quality, and value — not on which retailer pays the most.
Founder
NAIA was founded by Nora Akobian, a fashion-tech entrepreneur who experienced the decision-overload problem firsthand and saw an opportunity to solve it with AI.
Where we are now
NAIA is currently in development, with a launch planned for 2026. We're based in the Netherlands and building for a global audience. If you'd like to be among the first to try NAIA when we open early access, join our waitlist.
Get in touch
For partnerships, press, or general inquiries: info@naia.care.